Austria Juice’s Definition Of Sustainability

Sustainability – A Word Which Is In Everybody’s Mouth Nowadays. In Fact, In The Past 25 Years, We Have All Become Aware That Our Way Of Producing, Living And Consuming Was Irrespective Of The Natural Ressources And Lacked Of Humanity And Fairness In Many Ways.
New Ways Of Going Forward To The Future Have Been Developed Since. It Applies To Any Field – Blackcurrants Are Not An Exception. What Does Sustainability Mean For Big Players In This Industry, Like The Juice Processors?
We Have Asked Julia Wurzer From The Marketing Department Of AUSTRIA JUICE, One Of The Biggest Processors In Europe.

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